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beauty trends fall 2017

By on August 24, 2017

Whitewashing in beauty is a phenomenon in the intersection of fashion industry, digital photography, mass media, marketing and advertising. It describes a situation in which the skin tone of non-white women (less often of men) – when depicted in magazine covers, advertisements, commercials, music videos, etc. – is, digitally retouched or physically modified to appear whiter. Whitewashing can also present itself in the alteration of hair texture to resemble Eurocentric beauty ideals of straight hair.

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