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Get Ready! Get Excited! IMATS NYC 2015

By on April 6, 2015

For all makeup lovers, it’s coming to that time of year where we start thinking of what to expect for IMATS!!!!! The who, what, and when is starting to be the thing we just can’t get off of our mind! The New York IMATS is set to happen on April 10th to the 12th, and like all things fashion and beauty related, New York is the centre for all things inspiring. This is THE event that sets the tone for the following year of IMATS events!


IMATS is presented by Make-Up Artist Magazine. It is sponsored this year by our favorite brands including Royal & Langnickle, Kryolan, Stila, and Jordane. The most fun event; Battle of The Brushes is sponsored by Alcone Company. And the prosthetics for the alluring Character Competition is sponsored by Rubber Wear. So what exhibitors should we expect to see this year? Well let’s just say it is a super long list that just keeps getting better!!!! Some exhibitors include; Veil Cosmetics, China Glaze, MAKE UP FOR EVER, Dirty Little Secret cosmetics, NYX, Naked Cosmetics, tarte, and way, WAY more! Like always IMATS will have renowned cosmetic schools from around the United States inspiring fellow makeup lovers to follow their dream. Some schools include AMA Artist Makeup Academy, CHICSTUDIOS, and the School of Professional Makeup.



So what should we be expecting? On Friday April 10th, it’s the PRO-Card event; this is an exclusive event for Make-Up Artist Magazine Pro-card holders only. On this day, these lucky people will get the chance to view a Prosthetic demo by Mike Marino with the help of Mike Fontaine. You will also get the chance to listen to Riccie Johnson talk about her 65 years of working in the makeup industry and her career with CBS. On Saturday April 11th, you can expect a busy day of events! With Einat Dan getting creative with makeup to the rhythm of music, Kevin James Bennette showing you how to use traditional painting techniques in your makeup application, an inspiring interview with make-up effects designer and so much more Neill Gorton, and of course Battle of The Brushes starts on this day. This definitely isn’t a complete list of events happening on this day so visit the IMATS website to see what else to expect! On Sunday April 12th, the list gets even longer and even more exciting! With the history of Makeup of the 20’s and 30’s by Christopher Milone, Vintage Red Carpet looks is presented by Sian Richards, Joy Fennell will be discussing beauty trends from NYFW, an SNL 40th Anniversary Celebration with Louie Zakarian, and editorial beauty will be taught by Jordan Liberty. On this day we will also see the finale makeup creations by the Battle of The Brushes competitors.


The major event is taking place in New York on April 10th-12th. If you are unable to make it to New York, IMATS will be coming to Vancouver May 30th-31st and to Toronto September 26th-27th. My best advice to all makeup enthusiasts is to buy tickets for the entire event. This ensures that you don’t miss out on anything, and you truly get the chance to get your creative juices flowing! Also keep up with the IMATS events by staying in touch with the active hashtags that will be taking place during this life changing event! IMATS is a great event for all beauty lovers to be exposed to the world of the makeup industry. It gives you the chance to see your dreams right in front of you, and it inspires you to chase that feeling! Not only that but it is a great opportunity to make important connections, that could teach you so much… and hey! maybe those connections can help you get where you want to be in the beauty industry.

So much is set to happen, and I can’t even imagine how amazing this will be for all makeup students, lovers, dreamers, and makeup gurus. Tweet me @kenziecam and let me know what you are the most excited to see at IMATS this year!!!!!!!

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Mackenzie Cammisuli

About Mackenzie Cammisuli

I’m just a girl who adores fashion. I love to browse online, wander in and out of stores as if I’m in an art gallery and truly get lost in the art of creating clothes.“I bought a Vogue instead of dinner. I felt it fed me more.”(I’m a huge fan of Carrie Bradshaw) Is probably the description of my life, with a dash of sass! Follow me on Instagram @kenziecamxo